
Welcome to
WISH
Collective
Waiting.In.Shared.Hope
Collective "a group of people acting together".
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About Wish Collective
Wish Collective was founded in 2023 by Sarah and Steven Wallace through their personal experience of trying to conceive (TTC), assisted fertility technologies (ARTs), surgeries and loss. Sarah and Steve became acutely aware of the mental, emotional, physical, and financial challenges intertwined with fertility treatments, often prompting feelings of isolation.
This experience became the driving force behind creating a space dedicated to offering support, building awareness, and fostering a community of understanding.
Wish Collective is more than a initiative, it's a compassionate community born out of lived experiences, with a mission to make the path to parenthood a little less lonely...

Our Mission
At Wish Collective, we are dedicated to advocating for families experiencing fertility challenges and pregnancy loss. We provide compassionate support, education, and community for both individuals and health professionals seeking to better navigate these sensitive journeys.
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Through our products, we empower people to offer meaningful ways to comfort people in this space when words fall short.
Our mission is to bridge the gap in support and shed light on these often-taboo topics, fostering open conversations and ensuring no one feels alone—whether they are walking their own path to parenthood, or standing beside someone they love.
"I received this kit on my 5th miscarriage. I cannot express how much this meant to me. I felt seen, understood & cared for."
- Pregnancy Loss Support Kit
"As a person who sometimes does not know 'what to say' - these cards will help express my sincere thoughts for those close who may be grieving - Thank You!"
- Acknowledgement Cards
"I cannot thank you enough for starting this collective, for the incredible though that has gone into these kits"
- Pregnancy Loss Support Kit
Have you experienced pregnancy loss?
We invite you to participate in our important survey aimed at understanding and improving support for individuals who have experienced miscarriage or pregnancy loss. Your insights and experiences are invaluable in helping us create resources, like our miscarriage kits, that truly make a difference.
Your participation is completely anonymous, and no identifiable data will be collected, ensuring your privacy and confidentiality. By sharing your story, you can help us better support others in our community who are going through similar experiences.
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